تحلیل معیارها¶
In order to properly understand the success or failure of an email marketing campaign, it is necessary to monitor several key metrics. The insights gained from these metrics can then be used to optimize future campaigns. Odoo's Email Marketing application tracks several key metrics, that can be interpreted to improve future campaigns.
مشاهده معیارها¶
پس از ارسال ایمیل انبوه، نتایج مربوط به آن ارسال در چند جا نمایش داده میشود.
To access the metrics for an individual mailing, navigate to . Locate the specific mailing in the list view, and use the column headings to view the results for that mailing. Click on one of the mailings in the list to open the record. At the top of the record, detailed metrics are displayed as smart buttons.
نکته
Click on the smart buttons to see the recipient records for each metric.
نرخ باز شدن¶
The Opened rate measures the percentage of emails opened by recipients against the total number of sent emails.
A high open rate may indicate that the subject line was timely, compelling, and successfully prompted the recipients to view the message.
A low open rate may indicate the subject line failed to capture the recipients' interest. It could also indicate the email ended up in a spam or junk folder due to having a poor sender reputation or failing to configure the proper DNS records.
نرخ پاسخدهی¶
The Replied rate measures the percentage of recipients who responded to the email directly against the total number of sent emails.
نرخ پاسخدهی بالا ممکن است نشاندهنده این باشد که ایمیل با گیرندگان ارتباط برقرار کرده است و آنها را به انجام اقدام یا ارائه بازخورد ترغیب کرده است.
A low replied rate may suggest that the message lacked relevance or did not contain a clear call to action.
نرخ کلیک¶
The Clicked through rate (CTR), measures the percentage of recipients who clicked on a link within the email against the total number of sent emails.
نرخ کلیک بالا ممکن است نشاندهنده این باشد که محتوای ایمیل مرتبط و بهدرستی هدفگذاری شده بوده است. گیرندگان به کلیک بر روی لینکهای ارائه شده ترغیب شدهاند و احتمالاً محتوای آن جذاب بوده است.
A low CTR may indicate issues with either the targeting, or the content itself. Recipients may have been unmotivated by the calls to action, if there were any, or the message itself may have been directed toward the wrong audience.
نرخ دریافت¶
The Received rate measures the percentage of emails that were successfully delivered against the total number of sent emails.
A high received rate can indicate that the mailing list used is up to date and the sender authentication is trusted by email providers.
A low received rate may indicate issues either with the mailing list used for the mailing or with the sender authentication. View the مشکلات مربوط قابلیت تحویل section for more information.
نرخ برگشتی¶
The Bounced rate measures the percentage of emails that were unsuccessfully delivered, against the total number of sent emails.
A high bounce rate could indicate issues either with the mailing list used for the mailing or with the sender authentication.
A low bounce rate may indicate that the mailing list used is up to date and the sender authentication is trusted by email providers. View the مشکلات مربوط قابلیت تحویل section for more information.
مشکلات مربوط قابلیت تحویل¶
دلایل احتمالی برای برگشتی بالا یا نرخ دریافتی پایین عبارتند از:
استفاده از لیست ارسال که شامل اطلاعات تماس قدیمی یا آدرسهای ایمیل نادرست است، احتمالاً منجر به نرخ برگشتی بالا یا نرخ دریافتی پایین خواهد شد.
ارسال ایمیلهایی که از آدرس ایمیل From متفاوت از دامنه فرستنده استفاده میکنند، احتمالاً با برخی از ارائهدهندگان ایمیل به دلیل عدم موفقیت در تأیید هویت DMARC برگشت خواهند خورد.
عدم موفقیت در پیکربندی رکوردهای DNS مناسب همچنین میتواند منجر به نرخ برگشتی بالا شود.
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